In order to track opt in consent, the Tripleseat lead form has a field called "Display Opt In Option for Mass Emailings." When enabled, it adds an Email opt in text that can be customized. That way, all leads who submit to that form may choose to opt in for marketing emails should they wish. Unless "Display Opt In Option for Mass Emailings" is enabled in Settings > Lead Forms > Edit, all leads who submit to the form will be automatically opted out, per the framework established by the Can Spam Act. Learn more about the Opt In field and the Can Spam Act in this article.
UPDATE LEAD FORM
To ensure your lead forms are set up so leads may opt in to marketing emails, follow these steps:
- Go to Settings > Lead Forms.
- Click Edit.
- Scroll to Form Fields and make sure "Display Opt In Option for Mass Emailings" is checked. That will ensure there is a button on the form where leads can opt into emails.
- You can adjust the "Email opt in text" field as well.
- Click Update.