Why use Automations?
Automations help users save time, stay organized, and keep communication and follow-up tasks moving at the right moment in the lead, event, and booking lifecycle.
Automated Discussion emails are auto-generated and sent to guests based on selected triggers. These can be used at the lead, event, and booking levels. By reducing manual follow-up, automations help streamline workflows and create a more consistent guest experience.
Below are a few recommended examples for creating Automations, followed by more information and best practices.
+New Automation >
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Lead Follow-Up
- Trigger = Lead Created
- Due Date = 2 days after trigger
- AUTO EMAIL = Follow-up on interest
- Due Date = 2 days after trigger
- Trigger = Lead Created
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Room Block Guest Communication
- Trigger = Booking Room Block Created
- Due Date = 3 days before Room Block Start Date
- AUTO EMAIL = Send "Know Before You Go" email
- Due Date = 10 days before Block Release Date
- AUTO EMAIL = Send cutoff date approaching email
- Due Date = 3 days before Room Block Start Date
- Trigger = Booking Room Block Created
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Contract Follow-Up
- Trigger = Booking Document Shared (Contract)
- Due Date = 2 days after trigger
- AUTO EMAIL = Follow-up to see if any questions
- AUTO TASK = Check if contract has been returned
- Due Date = 2 days after trigger
- Trigger = Booking Document Shared (Contract)
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Payment Reminder
- Trigger = Booking Payment Created
- Due Date = 7 days before Payment Due Date
- AUTO EMAIL = Reminder that payment is approaching
- Due Date = 7 days before Payment Due Date
- Trigger = Booking Payment Created
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Payment Notification to Accounting
- Trigger = Booking Payment Paid
- Due Date = Immediately (0 days after trigger)
- AUTO TASK = Notify accounting that payment was received
- Due Date = Immediately (0 days after trigger)
- Trigger = Booking Payment Paid
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Close Out Completed Booking
- Trigger = Booking Status Changed to Definite
- Due Date = 2 days after Booking End Date
- AUTO TASK = Properly close out booking
- Due Date = 2 days after Booking End Date
- Trigger = Booking Status Changed to Definite
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Post-Event Thank You
- Trigger = Booking Status Changed to Closed
- Due Date = 2 days after trigger
- AUTO EMAIL = Send Thank You email
- Due Date = 2 days after trigger
- Trigger = Booking Status Changed to Closed
How automations improve the user experience
- Increased efficiency — Streamlines organization and supports consistency in follow-up and messaging
- Timely communication — Helps ensure guests receive communication related to their lead, event, or booking at the right time
- Boosted productivity — Gives users more time to focus on managing events effectively
Watch the video below for Automation best practices:
Task AutomationsWhy use Task Automations?
How to set it up
Step 1: Set the trigger
Step 2: Set the due date
Step 3: Configure the task
What happens next
Why it matters
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Automated DiscussionsWhy use Automated Discussions?
How to set it up
Step 1: Set the trigger
Step 2: Set the send timing
Step 3: Configure the discussion
What happens next
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